Sainsbury's were going through a digital transformation following the acquisition of the likes of Argos, Habitat and were now looking merge their brands digitally to create a more omni-channel experience for their customers. They were hiring at scale and struggling to attract the level and volume needed through existing suppliers so we were brought on to help.

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Sainsbury's CX team is one of the biggest around with 80 + headcount. We needed to identify the common dominator in what makes for a succesful designer in there world. We spoke with Experience Design leaders across all teams within the business to gather insight.

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Due to high the standard and competition in the market, we helped the internal talent teams shape a new, stream-lined hiring process to ensure top talent wasn't missed out on.

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Sainsbury's wanted truly passionate people, with experience delivering slick digital products across various platforms. A story-telling approach to their portfolio was a must, so that's what we gave them.

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In a 12 month period OPAL scaled across all teams,  Our cv to interview ration was 2:1 and we outperformed all their existing suppliers filling 90% of live vacancies and solidifying ourselves as their top performing supplier across Digital

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