Sainsbury's, originally high-street supermarket, now an eCommerce powerhouse and multi-brand business whose tech touches 70% of the UK.

Helping eCommerce powerhouse Sainsbury's Digital, scale up across their award-winning CX Team.


Technology, eCommerce, UX

The Challenge

Sainsbury's were going through a digital transformation following the acquisition of the likes of Argos, Habitat and were now looking merge their brands digitally to create a more omni-channel experience for their customers. They were hiring at scale and struggling to attract the level and volume needed through existing suppliers so we were brought on to help.

What we did

Sainsbury's CX team is one of the biggest around with 80 + headcount. We needed to identify the common dominator in what makes for a succesful designer in there world. We spoke with Experience Design leaders across all teams within the business to gather insight.

Due to high the standard and competition in the market, we helped the internal talent teams shape a new, stream-lined hiring process to ensure top talent wasn't missed out on.

Sainsbury's wanted truly passionate people, with experience delivering slick digital products across various platforms. A story-telling approach to their portfolio was a must, so that's what we gave them.

What we delivered

In a 12 month period OPAL scaled across all teams,  Our cv to interview ration was 2:1 and we outperformed all their existing suppliers filling 90% of live vacancies and solidifying ourselves as their top performing supplier across Digital

We supplied:

5x Experience Designers

2x UI Designers

2x Product Designers (Design Systems)

2x UX Writers

4x Experience Design Researchers

4x Service Designers

1x Head of Experience Design

Don't just take our word for it.

OPAL joined the Sainsbury's PSL supplying Top Talent within the Design space. In the short space of joining they'd shown deep expertise and knowledge across UX/UI Design from Junior to Principal Management level. They've been a value to our recruitment function not only through delivery of quality candidates but also providing high quality stakeholder management through every stage of the recruitment process / lifecycle.  I would definitely recommend OPAL to any organisation looking for Top Tier Design Talent across UK / Europe.

Fulton Chandler - Digital Talent Manager

Sainsbury's Digital

Get in touch.

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